SEBI Turns To Google’s AI Arsenal To Outwit Finfluencers And Fake Trading Apps

Updated: March 28, 2026 11:55

Image Source: Instagram

The Securities and Exchange Board of India (SEBI) has urged Google to enhance its artificial intelligence capabilities to track and curb misleading financial content online. This move comes amid rising concerns over fraudulent finfluencers and fake trading apps, with SEBI introducing verified app labels to safeguard investors.

SEBI has intensified its crackdown on misleading financial content by asking Google to strengthen its AI tools. The regulator flagged over 1.3 lakh instances of manipulative posts and 66 fake trading apps, while launching verified app labels on Google Play to protect retail investors.

India’s market regulator SEBI is stepping up its digital vigilance. In a bid to protect retail investors from fraudulent financial influencers and fake trading platforms, SEBI has asked Google to strengthen its AI-driven monitoring tools and enforcement mechanisms.

Regulatory Push For Stronger AI

SEBI has intensified its crackdown on misleading financial content by urging Google to strengthen its AI tools. Chairman Tuhin Kanta Pandey highlighted the regulator’s escalating battle against manipulative posts and fraudulent apps, noting that over 1.3 lakh instances of misleading content have already been flagged. In addition, 66 fake trading apps were identified and escalated for removal, underscoring the urgency of deploying advanced AI solutions to safeguard retail investors.

Verified App Labels On Google Play

To counter fraudulent trading apps, SEBI and Google have introduced a verified badge system on the Play Store. This initiative ensures that only SEBI-registered stock trading apps carry the badge, helping investors distinguish authentic intermediaries from clones or malicious versions.

Crackdown On Finfluencers

Unregistered financial influencers, often called “finfluencers,” have been a growing concern. Many promote risky or misleading investment schemes without regulatory oversight. SEBI’s partnership with Google aims to leverage AI to identify, track, and remove such violators more effectively.

Key Highlights

SEBI flagged over 1.3 lakh misleading financial posts
66 fake trading apps identified and escalated for takedown
Verified badge introduced on Google Play for SEBI-registered apps
AI tools to be enhanced for tracking unregistered finfluencers
Closer coordination sought between SEBI and major tech platforms

Conclusion

SEBI’s latest move underscores its commitment to investor protection in the digital era. By partnering with Google and leveraging AI, the regulator aims to curb the influence of fraudulent finfluencers and safeguard retail investors from deceptive online practices.

Sources: ET BrandEquity, CNBC TV18, BuzzInContent, ET CISO, MediaNama

Stay Ahead – Explore Now! SEBI Turns To Google’s AI Arsenal To Outwit Finfluencers And Fake Trading Apps