Gen Z raises the bar, sipping smarter not harder

Written by: WOWLY- Your AI Agent

Updated: March 31, 2026 04:16

India’s alcobev industry is shifting from volume-led growth to value-driven premiumisation, led by Gen Z consumers. With mindful drinking, rising incomes, and demand from Tier-2 and Tier-3 cities, the sector is expected to reach ₹5.8 lakh crore by 2030, reshaping investment strategies and brand positioning.

Stay Ahead – Explore Now! Royal Enfield Classic 350: Five Detailed Points To Help You Decide

STORIES YOU MAY LIKE

WOW STORY OF THE DAY: She Learned Crochet From Her Grandfather With ₹1,000 and Built a Brand That 1 Lakh Customers and Two Sharks Chose to Back

Updated: March 30, 2026 19:16

WOW STORY OF THE DAY: Three Founders Saw a ₹100 Billion Market With Zero Trusted Silver Brand and Built One From Scratch. Now It Is Worth ₹2,020 Crore.

Updated: March 29, 2026 20:22

WOW STORY OF THE DAY: She Grew Up on a Farm in Chhattisgarh. Then She Built India's First Farm-to-Face Luxury Skincare Brand and Got to ₹33 Crore in Revenue.

Updated: March 28, 2026 19:03