DBS Bank has appointed Gaurav Rajput as Managing Director and Head of Group Marketing & Communications for India. With over two decades of leadership experience across banking, financial services, and media, Rajput will lead integrated marketing strategies in one of DBS’s key growth markets. He previously served as CMO at Bennett Coleman & Co. Ltd.
DBS Bank has strengthened its leadership team in India by appointing Gaurav Rajput as Managing Director and Head of Group Marketing & Communications. According to ET BrandEquity, Exchange4Media, and EventFAQs, Rajput will oversee the bank’s integrated marketing and communications strategy, reinforcing DBS’s brand presence in one of its most important growth markets.
Rajput brings 29 years of experience, having worked extensively in the financial services sector and media. His most recent role was as Chief Marketing Officer at Bennett Coleman & Co. Ltd. (Times Group), where he directed marketing strategy across the group’s expansive portfolio.
At DBS, Rajput’s mandate includes strengthening brand positioning, driving customer engagement, and enhancing communication strategies to align with the bank’s digital-first approach. His appointment reflects DBS’s commitment to expanding its footprint in India, where it has been steadily growing operations and customer base.
Industry experts view this move as a strategic step to leverage Rajput’s cross-sector expertise in building impactful campaigns and fostering stronger consumer trust in DBS’s offerings.
Major Takeaways
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DBS Bank appoints Gaurav Rajput as MD & Head of Group Marketing & Communications for India
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Rajput brings over 29 years of leadership experience across banking, financial services, and media
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Previously served as Chief Marketing Officer at Bennett Coleman & Co. Ltd.
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Will lead integrated marketing and communications strategy in India, a key growth market for DBS
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Appointment underscores DBS’s focus on brand positioning, customer engagement, and digital-first expansion
Conclusion
The appointment of Gaurav Rajput marks a significant step in DBS Bank’s India strategy. His extensive experience across financial services and media is expected to strengthen DBS’s marketing and communications framework, helping the bank deepen its engagement with Indian customers and reinforce its position as a leading digital-first financial institution.
Sources: ET BrandEquity, Exchange4Media, EventFAQs