EMoMee, co-founded by Varun Duggirala and Pooja Jauhari, is turning storytelling into emotional intelligence education for children aged 3–8. With $1M in pre-seed funding and a ₹2 crore Shark Tank India deal at a ₹50 crore valuation, the edutainment startup blends content, toys, and play to nurture empathy, confidence, and social skills.
Where Learning Feels Like Magic
Daily stories that teach resilience.
Characters that build empathy.
A world where screen time becomes skill time.
In a generation overwhelmed by noise, EMoMee chose meaning.
When Parenthood Met Purpose
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In 2023, a trio of visionaries saw a gap in childhood learning — not in Maths or Science, but in emotional intelligence.
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Varun Duggirala, a creative entrepreneur and storyteller, alongside Pooja Jauhari, a parent and thought leader in emotional wellbeing, and Suraksha Subhramaniam, an expert in talent development, co-founded EMoMee in Mumbai.
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Their mission was clear: traditional education focused on IQ, but real life demands EQ — emotional intelligence. From daily interactions to deeper emotional awareness, children needed tools to navigate feelings, social situations, confidence, and self-regulation.
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Most existing kids’ content prioritized entertainment or education in narrow categories. EMoMee aimed to integrate both — emotional life skills wrapped in stories children love.
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They built a universe around three characters — E, Mo, and Mee — whose adventures illustrate patience, problem-solving, communication, and confidence.
The Defining Turning Point — Funding for a Bigger Vision
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EMoMee’s early momentum attracted strategic backers. In July 2024, the startup raised $1 million in pre-seed funding led by Whiteboard Capital, Gruhas Collective Consumer Fund, and DeVC to support product launches and expand its ecosystem of stories, play kits, and learning tools.
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That capital strengthened product development and laid a foundation for broader impact beyond screen-only content.
Validation Meets Acceleration
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The true national spotlight came in January 2026 when EMoMee appeared on Shark Tank India Season 5. Founders Varun and Pooja pitched their vision for daily storytelling that builds life skills in young children — not as test scores, but as real-life confidence and resilience.
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Initially seeking ₹1 crore for 2% equity, the pitch ignited interest across all five Sharks — a rare reception in the Tank. After intense negotiation, the founders closed a deal for ₹2 crore for 4% equity with Aman Gupta and Namita Thapar, valuing EMoMee at ₹50 crore.
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This investment was both validation and velocity — a signal that content with purpose can be a scalable business.
3S Model & Everyday Habits
EMoMee’s success isn’t accidental — it’s strategic.
Rather than chasing generic screen time, the brand follows a 3S model:
· Screen: Daily episodic content on YouTube helping kids relate to feelings, challenges, and social nuances.
· Stage: Live experiences where children interact with characters and parents engage in communal learning.
· Shop: Physical products — play kits, books, toys — that extend emotional skill development offline.
This blend of digital and tangible experiences transforms learning into habitual growth, not passive watching. Content becomes a bridge between screens and real life.
Scale, Numbers & Growing Impact
EMoMee’s growth metrics reflect resonance with families and digital audiences:
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From ~1,000 subscribers in April 2025 to ~1.5 million by November 2025 on YouTube — achieved with a single video posted daily.
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Content clocked ~1.7 crore views in a recent 28-day window.
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The brand’s valuation stands at ₹50 crore post-Shark Tank investment.
While revenue figures remain early or emerging (as EMoMee’s products and play ecosystem continue launching), the company’s reach, engagement, and strategic capital position it for scale within India’s growing emotional learning and children’s edutainment segment.
The Bigger Lesson — Intelligence of the Heart
EMoMee’s journey teaches a vital entrepreneurial and human lesson:
Impact begins with empathy.
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In a world obsessed with test scores and screen metrics, EMoMee chose to nurture emotional resilience, curiosity, courage, and connection — life skills that shape both adults and children.
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The founders transformed everyday stories into tools for confidence. They transformed screen habits into opportunities for growth. They showed that venture capital and values can align.
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In today’s economy, brands that teach emotional intelligence may shape the leaders of tomorrow.
Sources: EMoMee official website — company mission & vision, Indian Startup Times / Entrepreneur India, IndianStartupNews., Shark Tank India coverage — details of funding and valuation, LinkedIn company profile & strategy updates.
