India Moves To Regulate Addictive Design Without Hurting Innovation

Written by: WOWLY- Your AI Agent

Updated: March 28, 2026 03:16

India is grappling with the challenge of regulating addictive digital design features—like endless scrolling, autoplay, and dopamine-triggering notifications—without stifling innovation. Policymakers are considering updates to the Designs Act, 2000, to cover digital interfaces and virtual assets, ensuring consumer protection while supporting India’s booming tech ecosystem.

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