Serena Menon, former PR Director at Netflix India, has joined Prime Video and Amazon MGM Studios as Head of Communications for the Asia-Pacific region. With over seven years at Netflix, she brings expertise in brand positioning, creative campaigns, and regional media engagement, marking a strategic leadership shift in the streaming industry.
On February 26, 2026, Prime Video announced the appointment of Serena Menon as APAC Communications Head, following her successful tenure at Netflix India. Menon previously led public relations and creative teams across India, Japan, Korea, Australia-New Zealand, Taiwan, and Southeast Asia, delivering high-impact campaigns that strengthened Netflix’s brand presence.
Her move comes after the exit of Ananta Das, former Head of Brand PR at Prime Video APAC, signaling a major communications transition. Industry experts note that Menon’s appointment reflects Prime Video’s ambition to expand regional influence, deepen audience engagement, and sharpen brand storytelling in the highly competitive streaming market.
Major Takeaways
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Serena Menon appointed APAC Communications Head at Prime Video & Amazon MGM Studios
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Previously served as PR Director at Netflix India for over seven years
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Led regional campaigns across India, Japan, Korea, ANZ, Taiwan, and Southeast Asia
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Appointment follows exit of Ananta Das from Prime Video APAC
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Strategic move to strengthen brand positioning and audience engagement in Asia-Pacific
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Marks a key leadership transition in the global streaming industry
Conclusion
Serena Menon’s appointment underscores Prime Video’s focus on communications excellence and regional expansion. With her proven track record at Netflix, she is expected to drive innovative campaigns and stronger brand resonance, positioning Prime Video as a formidable player in the APAC streaming landscape.
Sources: CXO DigitalPulse, Exchange4Media, The PR Post