Myntra has relaunched its bold campaign ‘Fashion Ki Adalat’ ahead of International Women’s Day 2026, putting societal judgments on trial through a witty courtroom spoof. Featuring Lisa Ray and Archana Puran Singh, the initiative challenges stereotypes around women’s choices, expanding the narrative beyond fashion into everyday life experiences.
India’s leading fashion e-commerce platform Myntra has revived its popular campaign ‘Fashion Ki Adalat’ with a fresh perspective for Women’s Day 2026. The campaign aims to spark conversations around societal judgments and empower women to embrace self-expression without fear of criticism.
Campaign Concept
The film, styled as a courtroom spoof, features Archana Puran Singh as the presiding judge and Lisa Ray as the central character whose choices are placed “on trial.” Through satire and humour, the narrative highlights how women’s decisions—whether in fashion, career, or lifestyle—are often scrutinized unfairly.
Impact And Significance
By reviving this campaign, Myntra reinforces its commitment to inclusivity and self-expression. The initiative resonates with the theme of International Women’s Day 2026, which celebrates women’s achievements while challenging discrimination. The campaign encourages audiences to reflect on biases and support women’s freedom of choice.
Key Highlights
* Campaign: Fashion Ki Adalat 2.0
* Occasion: International Women’s Day 2026
* Format: Courtroom spoof film
* Cast: Lisa Ray and Archana Puran Singh
* Focus: Challenging societal judgments beyond fashion
* Message: Empowerment, inclusivity, and self-expression
Sources: Business News This Week, Impact Magazine, Mediabrief