Eicher Motors Reports 11% Rise In February Motorcycle Sales

Eicher Motors has announced robust sales figures for February 2026, highlighting continued momentum in its motorcycle business. The company sold 1,00,905 units during the month, marking an 11% increase over the same period last year.  

Sales of models with engine capacity up to 350cc grew 16% to 89,844 units, compared with 77,775 units in February 2025. This segment remains the backbone of Royal Enfield’s success, appealing to both urban and semi-urban riders. Meanwhile, motorcycles above 350cc recorded sales of 11,061 units, reflecting steady demand in the premium category.  

Industry analysts note that Eicher’s performance underscores the resilience of India’s two-wheeler market, even amid global economic uncertainties. With upcoming launches and expansion plans, Royal Enfield is expected to further strengthen its position in the mid-capacity motorcycle segment.  

Key Highlights  

• Total motorcycle sales: 1,00,905 units in February 2026  
• Year-on-year growth of 11%  
• Sub-350cc segment sales rose 16% to 89,844 units  
• Above-350cc segment sales stood at 11,061 units  
• Royal Enfield continues to dominate mid-capacity motorcycle market  

Sources: The Hindu BusinessLine, BSE Filing