The Estée Lauder Companies Inc. has announced plans to acquire the remaining shares in Forest Essentials, India’s leading luxury Ayurveda beauty brand. Founder Mira Kulkarni will continue to oversee operations, with headquarters in New Delhi. The deal strengthens Estée Lauder’s global portfolio and expands its presence in the Indian market.
Estée Lauder Companies Inc. (NYSE: EL) has entered into an agreement to acquire the remaining 51% stake in Forest Essentials, completing its ownership of the Indian luxury Ayurveda brand. The transaction, subject to regulatory approvals, is expected to close in the second half of 2026.
Forest Essentials, founded by Mira Kulkarni, has built a strong reputation for blending traditional Ayurvedic formulations with modern luxury skincare. Estée Lauder first invested in the brand in 2008 and later increased its stake to 49% in 2020. With this acquisition, Estée Lauder aims to accelerate Forest Essentials’ global expansion while maintaining its Indian heritage and leadership under Kulkarni.
Key Highlights
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Acquisition Plan: Estée Lauder to acquire remaining 51% stake in Forest Essentials.
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Timeline: Deal expected to close in H2 2026, pending approvals.
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Leadership: Founder Mira Kulkarni to continue overseeing brand operations.
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Headquarters: Forest Essentials to remain based in New Delhi.
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Strategic Impact: Strengthens Estée Lauder’s luxury Ayurveda portfolio and global reach.
Sources: Business Standard, WWD, FinancialContent (Business Wire)