The Confederation of All India Traders (CAIT) has announced that Holi 2026 trade is expected to surpass ₹80,000 crore across India, marking a 25% growth from last year. Driven by Prime Minister Narendra Modi’s “Vocal for Local” appeal, swadeshi products are dominating festive markets, sidelining Chinese imports.
India’s festive economy is witnessing a remarkable surge as Holi 2026 approaches. According to CAIT Secretary General Praveen Khandelwal, nationwide trade during the festival is projected to exceed ₹80,000 crore, compared to ₹60,000 crore last year. This growth highlights the rising consumer preference for locally manufactured goods, aligning with the government’s push for self-reliance.
Key Highlights
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Holi trade is expected to cross ₹80,000 crore, reflecting nearly 25% growth over last year’s ₹60,000 crore.
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Swadeshi products such as herbal gulal, natural colours, pichkaris, balloons, pooja materials, sandalwood, apparel, and festive items are seeing strong demand.
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Traders report a sharp decline in Chinese goods since 2021, with Indian-made products now dominating the market.
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Increased footfall in local markets is boosting small businesses, MSMEs, and manufacturers nationwide.
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The surge is attributed to Prime Minister Narendra Modi’s “Vocal for Local” campaign, encouraging consumers to support domestic industries.
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Herbal and eco-friendly products are gaining popularity, reflecting a shift toward sustainable celebrations.
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The festive economy is expected to provide significant momentum to retail and wholesale trade, strengthening India’s domestic market base.
This year’s Holi is not just a celebration of colours but also a testament to India’s growing economic resilience and consumer confidence in indigenous products. The record-breaking trade projections underline the festival’s role in energizing local markets and reinforcing the cultural and economic significance of “Made in India.”
Sources: The Shillong Times, News24 English, ETManufacturing