Samhi Hotels Ltd. has announced the acquisition of a 70% stake in Rare India, a curated experiential hospitality platform. This marks Samhi’s first asset-light leisure investment, expanding its portfolio into heritage hotels and retreats. The deal also includes a planned affiliation with Marriott International for global distribution.
Samhi Hotels Ltd., a leading branded hotel ownership and asset management platform, has approved a majority investment in Rare India, one of India’s earliest curated experiential hospitality platforms. The transaction, valued at INR 473.9 million, will be completed in two tranches by May 2026 and within 12 months thereafter.
Key Highlights
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Samhi acquires 70% partnership interest in Rare India, strengthening its asset-light growth strategy
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Rare India, founded in 2003, manages 67 hotels with 990 rooms across India, Nepal, and Bhutan, focusing on heritage stays, wildlife lodges, and boutique retreats
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Planned affiliation with Marriott International to operate Rare’s portfolio under the Outdoor Collection brand by Marriott Bonvoy, expanding reach across South Asia
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Investment includes INR 233.9 million in primary capital infusion and INR 240 million for partnership interest purchase
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Rare India reported revenues of INR 330.1 million in FY25, reflecting steady growth in experiential travel demand
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Samhi’s portfolio expands to nearly 100 hotels combining owned assets and affiliated properties, diversifying beyond business and gateway markets
This strategic move positions Samhi to capture the rising demand for authentic, responsible, and experiential tourism while maintaining its core focus on business hotels.
Sources: Company filings with BSE & NSE, Samhi Hotels Ltd. Press Release