Ranbir Kapoor Clears Air On ARKS Brand Name: Not Alia Or Raha, Just A Perfect Fit

Actor Ranbir Kapoor recently addressed widespread curiosity about the name of his premium lifestyle brand ARKS during a candid factory tour video shared on social media. Launched last year, ARKS has captured attention with its minimalist essentials like t-shirts, sweatshirts, polos, and sneakers for men and women, reflecting Kapoor's ethos of understated luxury and timeless style.
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Fans had speculated that ARKS might be an acronym linked to his family Alia Bhatt (A), Raha Kapoor (R), and Kapoor himself (RK) but the 42-year-old star set the record straight. He explained that the name evolved naturally without a fixed meaning, starting as a simple idea for "a Ranbir Kapoor shoe" or even "Ranbir Kapoor studios." Ultimately, "when we heard the name ARKS, when we saw this logo, everything just came together," he said.
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The video, posted on ARKS' official Instagram and YouTube, also featured Kapoor touring the manufacturing unit, previously owned by his brother-in-law Bharat Sahni. He reflected on personal evolution: "As I grow older, my desire for material things is growing lesser." ARKS fills the gap for everyday staples like t-shirts and denim jackets, but Kapoor envisions broader horizons.
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Key Highlights

• ARKS originated from sneaker plans, not family names like Alia or Raha
• Name chosen for its intuitive fit with logo and brand vibe
• Current lineup features cotton jerseys, hoodies, polos, linen shirts
• Future expansions target athleisure, underwear, and furniture markets
• Brand promotes a lifestyle of quiet confidence and premium basics
• Family support from Alia Bhatt and Neetu Kapoor via social media

Kapoor's entrepreneurial step aligns with his diverse interests in travel, cinema, and sports, positioning ARKS as more than fashion it's a sensibility for modern consumers valuing quality over excess. The brand has stores in Mumbai and Delhi, with ambitious growth plans.
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Source: Hindustan Times, India Today, ARKS Instagram