HDFC Bank has revised eligibility criteria for its premium Infinia credit card. Customers must now spend at least ₹18 lakh annually or maintain a relationship value of ₹50 lakh with the bank to retain benefits. The move reinforces exclusivity and aligns the card with high-value clientele.
HDFC Bank has tightened access to its flagship Infinia credit card, introducing revised eligibility norms that raise the bar for premium customers. Under the new rules, cardholders must either achieve annual spending of ₹18 lakh across primary and add-on cards or maintain a relationship value of ₹50 lakh with the bank.
Previously, the spend threshold was ₹10 lakh, making this a significant increase. The change is designed to ensure that only high-value customers continue to enjoy Infinia’s exclusive privileges, which include unlimited lounge access, accelerated reward points, luxury lifestyle benefits, and concierge services.
Industry experts suggest that the revised criteria reflect HDFC’s strategy to balance profitability with customer value, while reinforcing the card’s positioning as an ultra-premium product. Though accessibility may narrow, the exclusivity is expected to strengthen brand appeal among affluent customers.
Key Highlights
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Annual spend requirement raised from ₹10 lakh to ₹18 lakh
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Alternative eligibility via ₹50 lakh relationship value
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Exclusive benefits include luxury privileges and global lounge access
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Move designed to retain high-value customers
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Strengthens Infinia’s ultra-premium positioning in India
Sources: Business Today, The Economic Times, Card Insider