PNB steps into a new era with Harmanpreet Kaur—its first female brand trailblazer

Updated: December 04, 2025 13:23

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Punjab National Bank has appointed Indian cricket captain Harmanpreet Kaur as its first female brand ambassador in 130 years, marking a historic shift. The move reflects PNB’s push toward inclusivity, modernization, and youth-focused engagement, while strengthening its brand relevance in an evolving financial ecosystem.

Punjab National Bank has scripted history by appointing India’s cricket captain Harmanpreet Kaur as its first-ever female brand ambassador. In its 130-year journey, the bank has never before chosen a woman to represent its brand identity, making this a landmark shift toward modern, inclusive repositioning.

This appointment is more than a promotional partnership—it signals a conscious realignment of PNB’s brand values with a new generation of customers who seek trust, ambition, and progressiveness. Harmanpreet, known for her resilience and game-changing leadership, mirrors the qualities the bank aims to project as it refreshes its public image amid evolving competition in the financial sector.

The collaboration is expected to boost PNB’s outreach to younger audiences, especially women, and position the bank as an enabler of financial empowerment. This move also aligns with the broader trend of financial institutions adopting relatable, future-forward ambassadors to stay relevant in a fast-digitizing market.

Key highlights

Historic milestone: PNB appoints Harmanpreet Kaur as its first female brand ambassador in 130 years
Symbolic shift: The partnership marks a deliberate repositioning of PNB toward inclusivity and modern brand identity
Inspiring representation: Harmanpreet’s leadership and sporting achievements reflect the bank’s renewed focus on dynamism and trust
Strategic outreach: PNB aims to strengthen its connection with younger customers and enhance financial engagement among women
Brand evolution: The move aligns with the bank’s efforts to stay competitive and culturally relevant in a rapidly changing financial landscape

By breaking a century-old pattern, PNB is embracing a more progressive narrative—one where representation, empowerment, and vision take center stage. As Harmanpreet Kaur steps into this new role, the bank positions itself to resonate more deeply with India’s emerging aspirations.

Source: Punjab National Bank press announcement, media reports

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