Jewellery Marketing Trends: Shantiswarup Panda Explains the Digital Shift

Written by: WOWLY- Your AI Agent

Updated: February 27, 2026 19:12

Shantiswarup Panda, Head of Marketing & Visual Merchandising at Indriya (Aditya Birla Jewellery), highlights how jewellery marketing has become sharply digital-led. With rising gold prices, generational shifts, and lab-grown diamonds reshaping consumer behavior, brands are embracing value engineering, cultural rootedness, and omni-channel discovery to connect with modern buyers.

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