Chasing Greatness: TCL Welcomes 14 Winter Sports Stars to Team TCL Ahead of Milano Cortina 2026

TCL, a global consumer electronics brand, unveiled its expanded Team TCL roster on October 29, 2025, featuring 14 accomplished winter sports athletes from around the world. This announcement coincides with the 100-day countdown to the Olympic Winter Games Milano Cortina 2026, amplifying excitement for the global event.

The athletes represent a diverse mix of disciplines including skiing, snowboarding, and ice skating. Team TCL embodies the brand’s philosophy of excellence, resilience, and innovation—values that align with both athletic performance and TCL’s technological leadership. Through this initiative, TCL aims to connect with global audiences and inspire greatness both on and off the field.

Important points:

• TCL adds 14 winter sports athletes to Team TCL  
• Announcement marks 100 days to Milano Cortina 2026 Olympics  
• Athletes span skiing, snowboarding, and ice skating disciplines  
• Reinforces TCL’s brand message “Inspire Greatness”  
• Strengthens global engagement through sports and innovation  

Sources: TCL Global, PR Newswire, TCL Europe