Amazon India Expands Zero Referral Fee To Sub-₹1,000 Products

Amazon India has announced a landmark expansion of its zero referral fee initiative, extending coverage to products priced below ₹1,000. The program, effective from March 16, 2026, spans more than 12.5 crore items across 1,800 categories, including fashion, electronics, home essentials, and lifestyle products.  

Referral fees, typically ranging between 2% and 16.5%, are commissions charged on each item sold. By waiving these fees, Amazon aims to empower lakhs of small and medium sellers, reduce costs, and make products more affordable for customers. The initiative builds on last year’s waiver for items priced below ₹300, now expanded tenfold in scale.  

Key Highlights  

• Zero referral fee now applies to products under ₹1,000  
• Covers 12.5 crore items across 1,800+ categories  
• Sellers can save up to 70% in total fees  
• Easy Ship fees reduced by 20% for products under ₹300  
• Program strengthens affordability and supports small businesses  

Industry Impact  
Analysts note that Amazon’s expansion of zero referral fees reflects its focus on value commerce and seller empowerment. With India’s e-commerce market becoming increasingly competitive, the move is expected to attract more sellers to the platform, drive higher customer engagement, and reinforce Amazon’s position as a leader in affordable online retail.  

Sources: About Amazon India, Amazon Press Room, The Hindu BusinessLine