Fintech startup Kiwi has appointed Sumeet Basrani as Chief Business Officer (CBO) to drive the next phase of growth. With over 15 years of experience in cards and payments, Basrani will focus on scaling Kiwi’s credit-on-UPI offering through partnerships with banks and ecosystem platforms.
On March 25, 2026, Kiwi announced Basrani’s appointment as part of its leadership expansion. The company, which has already issued more than two lakh credit cards via its platform, aims to strengthen distribution and adoption of credit-on-UPI services across India.
Leadership Experience
• Basrani previously worked with Cred, OneCard, ICICI Bank, and Visa.
• He played a key role in building partnerships across credit cards, payments, and lending.
• His expertise lies in scaling fintech products and driving customer adoption.
Kiwi’s Strategic Focus
• Expanding credit-on-UPI distribution through bank collaborations.
• Developing new use cases for credit-based payments.
• Strengthening partnerships with digital ecosystem players.
• Enhancing consumer access to innovative credit solutions.
Industry Impact
• Kiwi is India’s fastest-growing credit-on-UPI platform.
• The appointment signals a shift from early product adoption to large-scale distribution.
• Reflects growing demand for digital credit solutions in India’s fintech ecosystem.
Key Highlights
• Kiwi appoints Sumeet Basrani as Chief Business Officer
• Basrani brings 15+ years of experience in cards and payments
• Focus on scaling credit-on-UPI through bank and ecosystem partnerships
• Kiwi has issued over two lakh credit cards via its platform
• Appointment marks next phase of growth for the fintech startup
Sources: Business Standard, CIOL, Media Infoline