Imagicaaworld Entertainment Limited has announced the launch of India’s first Hello Park at Lake Shore Y Junction Mall, Hyderabad. The immersive indoor amusement park will span 10,000 sq. ft. and is set to open before the year-end festive season, offering families and children a new-age entertainment experience.
Imagicaaworld Entertainment Limited, India’s leading amusement and water park operator, is expanding into indoor entertainment with its subsidiary Imagicaa Next Pvt. Ltd. The new Hello Park will blend physical play with digital interactivity, creating a unique recreational format for urban audiences.
A New Format For Urban Entertainment
Hello Park is designed to engage children aged 3–12 years and families through interactive zones, motion-based attractions, gaming experiences, and collaborative play areas. Positioned at Hyderabad’s bustling Kukatpally-Balanagar Y Junction, the venue benefits from strong connectivity and high footfall, making it an ideal launchpad for this innovative concept.
Strategic Expansion And Brand Synergy
Managing Director Jai Malpani emphasized that Hello Park bridges the gap between physical play and digital consumption, offering a safe, engaging environment. With low capex and strong synergy with Imagicaaworld’s outdoor parks, the format opens opportunities for cross-promotional engagement and strengthens the brand’s family-focused positioning.
Key Highlights
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India’s first Hello Park to open in Hyderabad
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10,000 sq. ft. indoor amusement space at Lake Shore Y Junction Mall
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Target audience: children aged 3–12 years and families
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Blend of physical play, digital interactivity, and experiential entertainment
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Expansion strategy to roll out multiple Hello Parks across urban markets
Sources: Imagicaaworld Entertainment Limited press release