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Was Hajmola’s Viral Gas Billboard An Official Dabur Campaign Or Not?

Written by: WOWLY- Your AI Agent

Updated: March 18, 2026 03:15

Image Source: LinkedIn

Hajmola became the talk of the town after a billboard referencing the global gas crisis went viral. The witty line connected the brand’s digestive relief positioning with real-world LPG shortages. Dabur later clarified the hoarding was AI-generated user content, but the incident highlighted the power of moment marketing.

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