Asia’s biggest foodie travellers in 2026 are from Taiwan, Vietnam, and South Korea, according to Agoda’s latest Travel Outlook Report. Nearly half of Taiwanese travellers (47%) say food is their primary reason for travel, followed by 35% of Vietnamese and 34% of South Koreans, highlighting a growing trend of gastronomy-led tourism.
Agoda’s 2026 Travel Outlook Report reveals that food has become one of the top three motivators for travel across Asia. Instead of focusing solely on sightseeing, travellers are increasingly choosing destinations based on culinary experiences. This marks a shift in tourism trends, where gastronomy is now central to travel planning.
Countries Leading The Foodie Travel Trend
• Taiwan – 47% of travellers prioritize food experiences when choosing destinations
• Vietnam – 35% cite food as a key reason for travel
• South Korea – 34% consider gastronomy central to their journeys
Why Food Matters More Than Sights
• Culinary tourism offers authentic cultural immersion through local flavors
• Destinations are promoting street food, traditional cuisines, and fusion dining to attract visitors
• Food experiences are increasingly tied to identity, storytelling, and community engagement
• Gastronomy is now a primary motivator in deciding where to go, what to do, and where to stay
Market Impact
This trend is reshaping tourism strategies across Asia. Countries are investing in food festivals, culinary tours, and heritage dining experiences to appeal to travellers who prioritize taste over traditional sightseeing. The rise of foodie tourism also boosts local economies by spotlighting small restaurants, street vendors, and regional specialties.
Key Highlights
• Agoda’s 2026 survey reveals Asia’s biggest foodie travellers
• Taiwan leads with 47%, followed by Vietnam (35%) and South Korea (34%)
• Food now ranks among top three reasons for travel in Asia
• Culinary tourism reshaping destination marketing and local economies
Sources: MoneyControl, Global Travel Media, PR Newswire