OpenAI is preparing to launch its AI video generator, Sora, directly within ChatGPT, according to The Information. The move expands OpenAI’s multimodal capabilities, allowing users to create videos from text prompts inside ChatGPT, competing with similar tools from Meta and Google.
Sora, first introduced as a standalone app in September 2025, enables users to generate and share AI-created videos. By embedding Sora into ChatGPT, OpenAI aims to make video generation more accessible, positioning ChatGPT as a comprehensive multimodal platform for text, images, and video.
Expanding Multimodal AI
The integration of Sora highlights OpenAI’s push into multimodal AI technologies. While ChatGPT has already incorporated text and image generation, adding video capabilities marks a significant step toward creating a unified creative and productivity hub.
Competitive Landscape
Sora’s entry into ChatGPT places OpenAI in direct competition with Meta and Google, both of which are developing text-to-video tools. Analysts suggest this move could accelerate adoption of AI video generation for social media, marketing, and content creation.
Key Highlights
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OpenAI to launch Sora video tool in ChatGPT
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Sora debuted as a standalone app in September 2025
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Enables text-to-video generation and sharing
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Competes with Meta and Google’s video AI tools
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Expands ChatGPT’s multimodal capabilities
Conclusion
By integrating Sora into ChatGPT, OpenAI is positioning itself at the forefront of multimodal AI innovation. The move could redefine how users create and consume digital content, making video generation as seamless as text and image creation.
Sources: The Information, Reuters, The Hindu BusinessLine