Samsung Launches Fit India Walk-A-Thon 2026 To Promote Wellness

Updated: January 26, 2026 02:40

Image Source: Business Standard

Samsung has announced the Fit India Walk-a-thon 2026, a month-long step-count challenge hosted on the Samsung Health app. Timed around Republic Day, the initiative encourages users across India to complete 200,000 steps between January 26 and February 24, with rewards including Amazon gift cards for successful participants.

Samsung India has unveiled its latest health initiative, the Fit India Walk-a-thon 2026, aimed at motivating individuals to adopt healthier lifestyles through regular walking. The challenge, hosted on the Samsung Health app, is designed to coincide with Republic Day celebrations and will run for 30 days, from January 26 to February 24, 2026. Registrations opened on January 22, giving users ample time to join the program.

Key highlights from the announcement include

The challenge requires participants to complete 200,000 steps within the 30-day period.
Step counts are tracked directly through the Samsung Health app.
A leaderboard feature allows participants to monitor their progress against others.
Successful participants will qualify for a lucky draw and receive scratch cards in the Samsung Members app under the Benefits section.
Reward structure includes three winners receiving Amazon gift cards worth Rs 10,000 each, and 1,000 winners receiving Rs 500 gift cards.
The initiative is part of Samsung’s broader commitment to promoting fitness and wellness among Indian consumers.

The Fit India Walk-a-thon 2026 reflects Samsung’s strategy of integrating technology with personal wellness. By leveraging the Samsung Health app, the company is encouraging users to adopt healthier routines while adding a competitive and rewarding element to the experience. Analysts note that such initiatives not only strengthen Samsung’s brand engagement but also align with India’s national Fit India Movement, which emphasizes accessible and sustainable health practices.

The campaign is expected to attract significant participation, especially among urban consumers who are increasingly turning to digital platforms for fitness tracking. With incentives and gamified features, Samsung aims to make wellness both engaging and rewarding, reinforcing its position as a technology leader with a focus on consumer well-being.

Sources: Business Standard, Times of India, Samsung India Press Release

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