Flair Writing Industries Expands Portfolio with Wooden Pencil Manufacturing in Surat

Flair Writing Industries Ltd., known for its wide range of pens, markers, and creative stationery, has officially commenced wooden pencil manufacturing operations in Surat. This expansion reflects the company’s commitment to diversifying its product portfolio and tapping into India’s robust demand for school and office 
stationery.

The Surat facility is expected to produce premium-quality pencils under Flair’s creative series, catering to both domestic and export markets. With India’s stationery sector witnessing steady growth, Flair’s entry into wooden pencils aligns with its strategy of strengthening manufacturing capabilities and enhancing brand presence across categories.

Industry experts believe this move will help Flair compete more effectively with established players in the pencil segment while leveraging its strong distribution network across India and 97 international markets.

Key Highlights

• New Manufacturing: Wooden pencils production begins in Surat
• Product Expansion: Diversifies beyond pens, markers, and creative kits
• Market Strategy: Targets growing demand in school and office stationery
• Competitive Edge: Strengthens domestic manufacturing and export potential
• Outlook: Positions Flair as a comprehensive stationery solutions provider

Source: Flair Writing Industries corporate update, LinkedIn company profile, Amazon India product listings