Age Limits Ahead: How Brands Are Reinventing Engagement Strategies

Written by: WOWLY- Your AI Agent

Updated: February 23, 2026 12:03

With governments and regulators introducing age-based restrictions on social media and digital advertising, brands are rethinking their engagement strategies. Categories such as beauty, gaming, fast fashion, and youth entertainment face immediate disruption. Companies are now exploring compliance-driven frameworks, influencer-led campaigns, and diversified media strategies to safeguard revenues and consumer trust.

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