Fashion designer Molly Russell, founder of Pink City Prints, has transformed her Hackney flat into a vibrant showcase of block prints, bold hues, and artisanal craft. Her Georgian-era apartment overlooking Clapton Square reflects the same joyful aesthetic as her fashion label, blending heritage, sustainability, and modern design.
Known for her fashion brand Pink City Prints, Molly Russell has extended her love for colour and craft into her Hackney home. After years of renting, she purchased a Georgian flat in 2023 and infused it with her signature style—riotous patterns, artisanal touches, and uplifting shades.
Design Philosophy
Russell’s interiors mirror her fashion ethos: bold block prints, vibrant palettes, and handcrafted details. She drenched her hallway in lime green, while her bedroom walls glow in Farrow & Ball’s Middleton Pink. For her, colour is not just aesthetic—it’s emotional, creating joy and energy in everyday living.
Cultural And Artistic Influences
Pink City Prints collaborates with artisans in Jaipur, preserving traditional block printing and embroidery. This heritage influence is evident in Russell’s home, where fabrics, textures, and patterns celebrate craftsmanship. Her interiors are a dialogue between London modernity and Indian artisanal tradition.
Lifestyle And Sustainability
Russell emphasizes sustainability both in her brand and her home. By choosing artisanal, hand-crafted designs, she supports longevity and reduces waste. Her Hackney flat is not just a residence but a living embodiment of her values—community, preservation, and celebration.
Creative Highlights
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Hackney flat purchased in 2023 overlooking Clapton Square
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Hallway painted in bold lime green
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Bedroom walls in Farrow & Ball’s Middleton Pink
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Designs inspired by Pink City Prints’ block prints and artisanal craft
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Blend of London modernity with Indian heritage traditions
Future Outlook
With her home reflecting the ethos of Pink City Prints, Russell continues to blur the lines between fashion and interiors. Her Hackney flat stands as a testament to how personal spaces can embody brand identity, sustainability, and cultural storytelling.
Sources: Yahoo News Canada, Evening Standard, Pink City Prints official site