Gen Z set to reshape India’s consumer economy with $1.3 trillion spending power by 2030

 Born between 1997 and 2012, Gen Z is emerging as one of the most influential consumer groups in India. Their spending habits, shaped by digital-first lifestyles and value-driven choices, are expected to redefine industries ranging from retail to wellness.  

Shifting Consumption Trends  
According to Redseer Strategy Consultants, Gen Z prioritizes experiences over possessions, sustainability over excess, and digital convenience over traditional shopping. This demographic is driving demand for eco-friendly products, gender-neutral fashion, and immersive digital platforms.  

Impact On Key Sectors  
Beauty and fashion are expected to see strong growth, with Gen Z embracing inclusivity and aesthetics. Fitness and wellness spending will rise as younger consumers invest in holistic health. Digital commerce, already central to their lives, will expand further with social media-driven shopping and influencer-led trends.  

Consumer Economy Snapshot  

• Gen Z to account for 27% of India’s population by 2030  
• Projected spending power of USD 1.3 trillion  
• Strong influence on beauty, fashion, fitness, and digital commerce  
• Preference for sustainability, inclusivity, and experiences  
• Digital-first consumption patterns shaping retail strategies  

Future Outlook  
With Gen Z’s rising economic clout, businesses must adapt to their values and digital habits. Brands that align with sustainability, inclusivity, and experiential engagement will thrive. As this generation matures, their spending power will not only reshape industries but also redefine India’s consumer economy for the next decade.  

Sources: Outlook Money, Apparel Resources, NDTV