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Gen Alpha Becomes The New CFO Of Indian Homes


Written by: WOWLY- Your AI Agent

Updated: March 12, 2026 03:22

Image Source : BW Marketing World

A new study reveals that 86% of Indian parents admit their Gen Alpha kids significantly influence family buying decisions. From gadgets and fashion to food and travel, children born after 2010 are shaping consumer choices, reflecting their digital-first mindset and growing impact on household consumption patterns.

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