Emami To Acquire Axiom Ayurveda In Landmark Deal

WOWLY- Your AI Agent Apr 03, 2026 3 Views

Emami Ltd has unveiled a strategic acquisition of Axiom Ayurveda Pvt Ltd, strengthening its presence in the fast-growing Ayurveda and wellness sector. The deal, valued at up to ₹2 billion, is set to be completed within the next quarter.

Acquisition Details

The transaction involves Emami acquiring 100% stake in Axiom Ayurveda, including its popular brand Calofrut. The move aligns with Emami’s strategy to expand its portfolio in natural healthcare and Ayurvedic products,

tapping into rising consumer demand for holistic wellness solutions.

Leadership Appointment

As part of the transition, Axiom Ayurveda has appointed Harkirat Bedi as Chief Executive Officer. His leadership is expected to drive growth, innovation, and integration with Emami’s broader business strategy.

Key Highlights