AI Gets a Seat at the Marketing Table: IIM Calcutta & Emeritus Unveil Strategic Programme for Tomorrow’s Leaders

Unknown Apr 02, 2026 3 Views

IIM Calcutta and Emeritus have jointly announced the launch of a cutting-edge executive education program—Strategic Marketing for Leaders: Leveraging AI for Growth—intended to equip mid- to senior-level professionals with AI-driven marketing strategies. The 18-week online program, launched on June 30, 2025, will bridge the expanding industry need for leaders capable of utilizing artificial intelligence for marketing purposes.

Key Highlights:

Programme Structure:

Duration: 18 weeks (online)
Price: ₹1.3 lakh + GST
Format: Combination of asynchronous video lectures and live web sessions by Prof. Saravana Jaikumar, IIM Calcutta
Includes interactive case studies (Apple, Nike, Southwest Airlines, etc.), experiential simulations, and a capstone project for practical application
One-day networking session at Calcutta campus of IIM, optional, for peer and faculty interactions

Curriculum Emphasis:

Predictive analytics, Generative AI applications, omnichannel strategy, customer journey mapping
Main marketing pillars: strategy development, performance marketing, branding, and pricing
Practical application of utilizing tools such as Google Ads, Writesonic, LinkedIn Ads, and Canva

Target Audience:

Mid- to senior-level marketers, digital marketers, consultants, business strategists, category managers, and business development managers working in retail, FMCG, technology, e-commerce, and media industries
Available for graduate and diploma holders (at least 10+2+3)

Learning Outcomes:

Mastering traditional and AI-based marketing models
Ability to lead data-driven, customer-centric marketing campaigns
Enhanced ability to handle new, technology-based business circumstances

Industry Significance:

Adjusts to market trends: 70% of Indian CEOs expect Generative AI to transform marketing and customer experience (PwC Global CEO Survey 2024)
71% of Indian retailers plan to adopt Generative AI over the coming year (EY report)

Certification:

All the participants who score 65% and more will receive a completion certificate from IÍM Calcutta, a globally accredited and NIRF ranked top university

This program stands out through intensely focused attention on hands-on skills, business relevance, and an integrated program design that offers flexibility combined with expert-led interaction—allowing professionals to lead the next wave of AI-driven marketing.

Source: Times Now News, The Indian Express, IIM Calcutta & Emeritus official websites

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