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Smart Rings Lose Shine, But Oura Bets Big On India’s Wellness Wave
Finnish wearable maker Oura has launched its premium health-focused smart ring in India, priced between ₹28,900 and ₹39,900, with a ₹599 monthly subscription. The entry comes at a time when India’s smart ring market has shrunk nearly 30% in shipments, raising questions about consumer adoption of high-end wearables.
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