Prasar Bharati Eyes FIFA World Cup 2026 Rights As Broadcasters Hesitate

With less than three months to go before the World Cup kicks off, India still lacks a confirmed broadcaster. This unusual situation for one of the world’s largest media markets has shifted attention to Prasar Bharati, which has already held discussions with FIFA to explore cost dynamics and feasibility.  

Public Broadcaster’s Bid  

Prasar Bharati, through Doordarshan, has a precedent in sports broadcasting, having secured rights for the FIFA Women’s World Cup in 2023. Its entry into the 2026 race reflects a government-backed effort to ensure Indian audiences do not miss out on the global football spectacle.  

Private Broadcasters’ Concerns  

Commercial networks remain cautious, citing high valuation demands, limited advertising returns, and late-night match schedules that could reduce viewership in India. Despite FIFA offering price cuts, broadcasters have yet to commit, leaving a gap that Prasar Bharati aims to fill.  

Impact On Viewers  

If successful, Prasar Bharati’s bid would guarantee free-to-air coverage across India, potentially expanding football’s reach beyond urban centers. This could also strengthen Doordarshan’s role in delivering marquee global sporting events to Indian households.  

Broadcasting Highlights  

• Prasar Bharati enters race for FIFA World Cup 2026 rights Private broadcasters hesitant due to high costs and low ad returns Late-night match timings pose challenges for Indian viewership Doordarshan previously aired FIFA Women’s World Cup in 2023 Free-to-air coverage co
• uld expand football’s reach in India  

Sources: Outlook India, Best Media Info