PR Boom in India: What’s Fueling Growth & What’s Holding It Back?

Unknown Apr 02, 2026 2 Views

India's PR industry is set to double by FY30, reaching ₹4,570 crore with a 12.8% CAGR. However, achieving 10X growth requires overcoming key challenges: high attrition (16%) due to low pay and work culture, rapid digital transformation demanding continuous upskilling, and the need to build stakeholder trust. Addressing these barriers is crucial for unlocking the industry's full potential.

Source: Economic Times, Storyboard18, Times of India

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