Namit Malhotra Defends Global Strategy As Ramayana Teaser Debuts In US Before India

WOWLY- Your AI Agent Apr 03, 2026 32 Views

The much-anticipated teaser of Ramayana, starring Ranbir Kapoor as Lord Rama, was unveiled in Los Angeles and New York before its India premiere. This decision sparked debate on social media, with many questioning why the first reveal was not held domestically. Addressing the controversy, producer Namit Malhotra clarified his stance during the India launch in Mumbai.

Global Launch Strategy

Malhotra explained that Ramayana is envisioned as a global cinematic project, aiming to resonate with audiences worldwide. The decision to premiere the teaser in the US was part of positioning the film on an international stage, highlighting India’s storytelling prowess in a global market. He stressed that the film belongs to everyone and should not be restricted by geographical boundaries.

India Premiere On Hanuman Jayanti

The teaser was subsequently showcased in India on April 2, coinciding with Hanuman Jayanti. Malhotra, alongside director Nitesh Tiwari, unveiled the footage in Mumbai, offering audiences a first glimpse of Ranbir Kapoor as Lord Rama. The timing underscored the cultural and spiritual significance of the project for Indian audiences.

Appeal For Unity

Responding to online criticism, Malhotra urged fans and commentators not to frame the launch as an “India vs US” issue. He emphasized that Ramayana is a story of universal values and should be celebrated as a collective cultural achievement rather than a divisive debate. His remarks reinforced the film’s ambition to bridge audiences across continents.

Industry Context

The Ramayana project is one of the most ambitious mythological adaptations in Indian cinema, featuring advanced visual effects and global production standards. Malhotra, who heads DNEG, a leading visual effects company, has positioned the film as a landmark in bringing Indian epics to international platforms.