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MiniPix's Micro-Drama Magic: Rs 2.4 Cr Pre-Seed Haul Sparks Bharat's Next Entertainment Revolution
MiniPix, founded in June 2025 by Brijesh Kashyap, Om Prakash Singh, and Sushil N., specializes in vertical micro-dramas for Tier-2 and Tier-3 India, focusing initially on Bhojpuri content. The platform has quickly gained momentum, achieving 20,000+ paying subscribers and 3 million episode views within six months. This funding round validates its model amid rising demand for culturally rooted, mobile-optimized entertainment.
Key Highlights
- 100,000+ app downloads and 35,000+ hours streamed since launch
- Rs 3 crore+ annual recurring revenue already secured
- Expansion planned to five more regional languages
- Growth targets: Rs 6 crore ARR by March 2026, scaling to Rs 308 crore by Year 3
- Funds to drive content quality, platform upgrades, and AI-optimized production
Sources: ET Edge Insights, Indian Startup Times, MediaL.app
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