GST Cut Powers Up Screens: Arham Technologies Eyes Demand Surge In TV Segment Ahead Of Festive Season

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Arham Technologies Ltd, a rising player in India’s consumer electronics manufacturing space, has expressed optimism over the recent Goods and Services Tax reform, which slashes GST on televisions larger than 32 inches from 28 percent to 18 percent. The company expects the move to significantly boost demand for mid- and large-sized TVs, especially as the festive season approaches. With the new rates set to take effect from September 22, Arham is preparing to ramp up production and distribution to capture the anticipated surge in consumer interest.

Here’s a detailed look at the implications of the GST revision and Arham’s strategic positioning in the evolving television market.

Key Highlights From The Announcement

- GST on TVs above 32 inches reduced from 28 percent to 18 percent, effective September 22

- Arham Technologies expects the price correction to stimulate demand across Tier 2 and Tier 3 cities

- The company plans to expand its retail footprint and introduce new models in the 32–55 inch range

- India’s television market, valued at $12.2 billion in 2024, is projected to triple by 2033

- The GST cut aligns with broader reforms aimed at simplifying tax slabs and boosting consumer spending

Market Dynamics And Demand Outlook

India’s television industry has faced headwinds in recent quarters, with the smart TV segment contracting by 3 percent and overall TV sales dipping by 6 percent in 2024. Rising inflation and cautious consumer behavior were key contributors to the slowdown. The GST reduction is now seen as a timely intervention to revive demand and encourage upgrades to larger, feature-rich screens.

- Analysts expect a 10–15 percent increase in sales volumes for TVs above 32 inches in Q4 2025

- The festive season, beginning with Navratri on September 22, is traditionally the strongest quarter for electronics sales

- Price-sensitive consumers are likely to shift from entry-level models to mid-range smart TVs

- Retailers anticipate higher footfall and conversion rates, especially in semi-urban markets

Arham’s Strategic Response And Expansion Plans

Arham Technologies, which specializes in assembling LED TVs and other consumer electronics, is gearing up to leverage the GST-driven demand spike. The company is focusing on expanding its product portfolio, optimizing supply chains, and enhancing retail visibility.

- New models featuring Android OS, HD and 4K panels, and voice-enabled remotes are in the pipeline

- Arham is targeting regional markets with aggressive pricing and bundled offers

- The company is strengthening partnerships with e-commerce platforms and offline distributors

- Production capacity at its Raipur facility is being scaled to meet anticipated demand

Competitive Landscape And Brand Positioning

India’s TV market remains highly competitive, with over 60 active brands despite recent exits by players like OnePlus, Realme, and Intex. Arham aims to differentiate itself through value-driven offerings, regional customization, and post-sales service.

- The company is positioning itself as a reliable alternative to premium brands in the Rs 10,000–Rs 30,000 price range

- Localized content integration and vernacular UI features are being explored to appeal to regional consumers

- Arham’s focus on affordability and functionality aligns with the preferences of first-time buyers and budget-conscious households

Policy Reform And Industry Sentiment

The GST Council’s decision to restructure tax slabs and reduce rates on essential electronics has been widely welcomed by manufacturers and retailers. The move is expected to ease the cost burden on consumers and stimulate demand across multiple categories, including TVs, air conditioners, and dishwashers.

- The new GST structure consolidates four slabs into two—5 percent and 18 percent—with a 40 percent rate for luxury goods

- Finance Minister Nirmala Sitharaman emphasized that the reforms are designed to benefit the common man and support labor-intensive industries

- The electronics sector, which contributes significantly to manufacturing employment, is expected to gain from increased consumer spending

Conclusion: A Timely Boost For Screens And Sales

With the GST cut poised to reshape pricing dynamics, Arham Technologies is well-positioned to ride the wave of renewed demand in India’s television market. As consumers prepare for festive purchases, the company’s strategic agility and regional focus could translate into meaningful gains in market share and brand visibility.

Sources: India Today, ABP Live, The Daily Jagran

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