Caught Out! ICC OTT Ads Serve More Junk Than Runs, Says Study

Unknown Apr 02, 2026 3 Views

A new ICMR-led study has revealed a worrying trend in digital advertising during the ICC Men’s Cricket World Cup 2023: over 80% of ads streamed on OTT platforms promoted unhealthy products, including tobacco, alcohol, and high-fat, sugar, and salt (HFSS) foods. The research, published in Fr...