Bira's Costly Rebranding: How a Name Change Led to Rs. 80 Crore Loss

Unknown Apr 02, 2026 1 Views

B9 Beverages, the maker of Bira 91 beer, faced significant financial setbacks after dropping the word "Private" from its company name. The change required re-registration of product labels across states, resulting in a sales halt for 4-6 months. This led to an Rs. 80 crore inventory wri...

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