Bats, Balls & Billing Booms: Cricket Craze Pads Up Pay-TV Numbers

Unknown Apr 02, 2026 1 Views

India's pay-TV market has registered a dramatic increase in subscribers recently with 1.3 million new additions. The growth, say industry insiders, is due to the current season of cricket tournaments, especially the ICC Champions Trophy and IPL 2025, which have taken the nation by storm. The...

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