Tuning into the Future: Radio City & Triton Digital Drop RC SWAPPR

Image Source: Mediabrief

Radio City, India's first private FM radio station, has tied up with Triton Digital to introduce RC SWAPPR, a global podcasting platform now available in more than 120 countries, including the US, UK, Canada, and Europe. The platform aims at Indian consumers with culturally appropriate content in Hindi and English in genres such as horror, crime, comedy, relationships, and spirituality.

Key Highlights

Global Reach: Free availability through the RC SWAPPR app (iOS/Android) and website, with video podcasting offered for some shows.

Content Volume: Publishes 150+ new podcasts every month, with 2–3 new shows and long-form episodes of the most popular series.

Discoverability: Monthly top 10 leaderboard identifies the most popular podcasts to assist listeners in accessing hot content.

Technology: Leveraging Triton's Omny Studio for content management and ad-tech solutions to maximize monetization.

Strategic Vision
Radio City CEO Ashit Kukian stressed democratizing audio storytelling, describing RC SWAPPR as a movement to serve on-the-go listeners worldwide. Triton's Richard Palmer underscored the partnership's contribution to driving India's podcast ecosystem forward through Radio City's content know-how and Triton's distribution capabilities.

Monetization & Creator Tools
Though certain ad-revenue figures are not revealed, Triton's technology supports dynamic ad insertion and programmatic purchasing. Other features such as cross-border syndication, real-time analytics, and SWAP Sessions (co-production cross-market productions) are designed to empower creators with monetization and global access.

Sources: ANI PR, MediaBrief, Adgully, Social Alpha News, Media Infoline, Impactonnet