SmartThings, Smarter India: Samsung Unveils Vernacular Voice, Localized Magic for Next-Gen Appliances!

Image Source: Indian Retailer

Samsung is set to revolutionize India’s smart home market by rolling out artificial intelligence-powered appliances tailored specifically for Indian consumers. The tech giant will introduce support for nine Indian languages—Hindi, Bengali, Marathi, Gujarati, Oriya, Tamil, Malayalam, Punjabi, and Telugu—across its Family Hub refrigerators and other AI-enabled devices starting next month. This marks a major leap in making smart appliances more accessible and intuitive for millions of Indian households.

Key Highlights:

Vernacular Voice Commands: Samsung’s AI appliances will soon understand and respond to voice commands in nine major Indian languages, making smart home technology easier to use for a broader population and deepening local market engagement.
India-Specific Features: Features like ‘Stain Wash’ on washing machines and customized cooling for air conditioners are being introduced based on Indian usage patterns and consumer feedback. These innovations are developed by Samsung’s dedicated software and design centers in India, reflecting the company’s commitment to local R&D.
AI for All: Samsung’s Tizen Lite OS now brings AI capabilities, including Bixby voice assistant, to mid-range appliances without screens, extending smart features beyond premium models. The goal is for 70% of Samsung’s appliance sales in India to come from AI-powered products.
SmartThings Ecosystem Growth: India is now the third-largest market globally for Samsung’s SmartThings app, with 23 million registered users and a 39% year-on-year increase in connected devices, highlighting the rapid adoption of smart home solutions.
Proactive Care & Security: New AI-based diagnostic and energy-saving features help users monitor appliance health and cut energy bills, while Samsung Knox ensures robust data security for all connected devices.
Customer-Centric Innovation: Samsung’s approach is driven by direct consumer feedback, lifestyle research, and a focus on making technology “easy to use, saving, and caring” for Indian families.

With these India-first innovations, Samsung aims to dominate the country’s fast-growing AI appliances market, setting a new benchmark for localization and smart living.

Source: Economic Times, Mashable India, The Week