Singapore Airlines Surges: The Remarkable Rebound of an Iconic Brand

Image Source: Martin Roll

Singapore Airlines (SIA) has recorded a stunning comeback in brand value, registering double-digit growth following two testing years in the international aviation industry. The boom is in the wake of record-high financial performances, sector awards, and commitment to service excellence and innovation.

Main Points:

SIA posted an all-time net profit of $1.98 billion for the financial year 2023–2024, with overall earnings increasing by 24% and revenue at an all-time high of $19 billion, up 7% from last year. The number of passengers also increased by 17.3%, with SIA and its low-cost subsidiary, Scoot, ferrying 36.4 million passengers.
The carrier was the sole Singapore-based company to appear in Fortune Magazine's 2025 ranking of the 50 most admired companies worldwide and was placed 29th on the 2024 ranking—the highest-placed Asian airline.
SIA's brand resilience is rooted in its unshakeable commitment to service excellence, product innovation, and network connectivity. SIA has continued to invest in customer experience, digital transformation, and operational efficiency, further cementing its position as a trendsetter in the industry.
SIA was recognized as "Best Airline in the World" for the 35th time at the Condé Nast Traveler Readers' Choice Awards 2024 and as "Best Airline" at the Business Traveller Asia-Pacific Awards for the 33rd year in a row.

This expansion in brand value is not only a reflection of financial recovery but also SIA's capacity to evolve, innovate, and achieve its premium promise and serve as a benchmark to other airlines across the globe.

Source: Singapore Airlines Financial Results, Martin Roll, LinkedIn