PVR Inox Expands Beyond Metros with FOCO Model: Affordable Luxury Cinema Takes Center Stage

PVR Inox, India's number one cinema exhibitor, is using the Franchise Owned Company Operated (FOCO) model to take its reach beyond metropolitan cities. The move will bring affordable luxury cinema experiences to Tier II and Tier III cities, as well as promote local filmmaking and content creation. Here's an in-depth report:

 

Key Highlights

 

FOCO Model Explained:

 

Under the FOCO model, PVR Inox manages the design, development, execution, and day-to-day operations of investors' cinema properties.

 

The strategy shortens execution time by 50%, allowing for quicker expansion in the country2.

 

Expansion Plans:

 

PVR Inox recently launched a 5-screen multiplex in Raipur and is scheduled to open screens in Shillong, Gangtok, and Siliguri.

 

The company has finalized deals for 100 screens at 22 cinemas, including 31 screens in FOCO configurations2.

 

Affordable Luxury Concept:

 

The future screens will concentrate on experiential cinema with a low cost without being too pricey.

 

The concept addresses the emerging need for intensive cinema experience3.

 

Economic Benefits:

 

PVR Inox, through building cinema infrastructure, seeks to provide economic opportunity to local filmmakers and artists via box office collections.

 

The concept reinforces content development and regional cinema fortification3.

 

Concentration in North-East India:

 

The firm is filling the entertainment void in North-East India, taking cinema infrastructure to underserved areas3.

 

This pioneering model reflects PVR Inox's focus on increasing its presence and improving cinema experiences in India.

 

Sources: Business Standard, The Hindu Business Line, Rediff Money