Pete Lau’s Grand Vision: Is OnePlus Turning India Into Its Next Export Titan?

Image Source: The Economic Times

OnePlus is fast-tracking its India strategy, making a significant scale-up of local manufacturing with new partners and looking to make India a world export hub. OnePlus founder Pete Lau announced that through the ambitious Project Starlight, OnePlus will be investing ₹6,000 crore by 2027 in ramping up domestic production, R&D, and retail footprint.

Key Highlights

New Local Manufacturing Partners: OnePlus is recruiting new local manufacturing partners to satisfy growing Indian demand and maintain global standards, taking advantage of Oppo's advanced supply chain and technology.
Export Ambitions: With production capacity increasing, OnePlus is looking to export smartphones from India, subject to global market demand and production output.
Component Ecosystem Boost: The firm is also making efforts to bring more component suppliers to India, joining hands with the government's ₹22,919 crore incentive programme to boost the electronics industry.
Customer-Centric Innovations: Project Starlight will have annual investments of ₹2,000 crore through 2027, and the investments will be dedicated to India-centric features, robust devices, and an extensive service network.
Lifetime Warranty Push: The Green-Line Worry-Free solution launch comes with a lifetime warranty for display problems, highlighting a quality and post-sales commitment.
Market Focus: OnePlus seeks to regain share in the premium segment against Apple and Samsung and grow its IoT and smart TV offerings through local alliances.