Image Source: Indian Pharma Post
Nureca Ltd, the country's health and wellness industry leader, has announced deepening the footprint of its brand leader Dr Trust in Swiggy Instamart. With this expansion, Nureca solidifies its position in the fast-growing quick commerce platform, providing ultra-fast delivery of critical healthcare products. Here's a close-up view:
Key Highlights
Expansion to Swiggy Instamart
Dr Trust products are now being offered on Swiggy Instamart, allowing customers to order a diverse array of healthcare essentials with simple taps.
The launch adds to the brand's current presence across platforms such as Blinkit and Zepto.
Product Range:
Customers can immediately order reliable products like digital weighing scales, BP monitors, thermometers, oximeters, massage guns, nebulizers, glucose monitoring strips, and so on.
The product offerings also comprise orthopedic heat belts, facial steamers, and room humidifiers.
Customer-Centric Strategy:
Aryan Goyal, CEO of Nureca Ltd, highlighted the company's dedication to making healthcare accessible and hassle-free.
The quick commerce strategy meets pressing healthcare needs with dependability, quality, and convenience.
Market Leadership:
Nureca's multi-platform approach establishes it as a market leader in the digital-first retail revolution in healthcare.
The firm keeps exploring and venturing out to increase the availability of home-based healthcare monitoring products amidst rising demand.
Future Perspective:
Having firmly established its ground in most top instant-delivery platforms, Nureca continues to advance user experience as well as revenue for the healthcare as well as the wellness business.
The firm focuses on bringing the best quality medically approved products from customers.
This announcement reflects Nureca Ltd's commitment to innovation and its vision strategy to be the leader in the healthcare category of the quick commerce revolution.
Sources: Business Standard, Investing.com
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