Image Source: Winworld Realty
PVR INOX, the country's largest multiplex chain, continued to consolidate its national footprint by opening a cutting-edge 6-screen multiplex in Gurugram and a 5-screen asset in Raipur. The Gurugram property, situated in a prominent location, provides a higher-order cinematic experience with the latest projection and sound technology, comfortable seating, and a varied food and beverage offering, meeting the city's increasing desire for upscale entertainment.
Meanwhile, the new 5-screen INOX multiplex at City Mall 36, G.E. Road, Raipur introduces high-quality cinema-watching to the capital of Chhattisgarh. The complex offers cutting-edge amenities like digital ticketing, comfort seats, and access facilities with an aim to catering to the regional movie-watching audience.
These openings are in line with PVR INOX's aggressive growth strategy, with an aim to reach 2,000 screens by 2026 with a thrust in Tier-II and Tier-III cities. The company now has more than 1,740 screens in over 110 cities, heavily investing in new properties to keep pace with the changing tastes of Indian audiences. With these new additions, PVR INOX continues to redefine the multiplex experience and strengthen its leadership position in the Indian film exhibition business.
Source: Business Standard, PVR Cinemas, Upstox, Paytm Movies
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