Meet Your New Creative Partner: Adobe’s AI Agents Promise a Design Revolution

Image Source: Sify

Adobe is introducing a new era for creativity with a bold vision where AI agents play the central role. Govind Balakrishnan, Senior Vice President, Adobe Express and Digital Media Services, feels these smart assistants are not merely instruments—they're the chance to reinvent the very way we make, collaborate, and give birth to ideas.

Key Highlights:

AI Agents Reinvent Creativity: Balakrishnan envisages agentic AI as a revolutioniser that makes it simpler for all, from students to professionals, to turn their ideas into reality. Users can communicate with Adobe Express with natural language prompts, removing technical hurdles and allowing creativity to be the focal point.
Seamless, End-to-End Workflows: Adobe's Firefly models, now driving more than 22 billion asset generations, are deeply embedded throughout Photoshop, Premiere Pro, and Express. New features such as video generation, improved speech, animation capabilities, and AI-driven clip makers—allow creators to go from concept to reality in one platform.
Enterprise-Ready Innovation: Adobe Express is increasingly becoming a vital element of content supply chains for world-scale enterprises, providing brand-safe, commercially robust generative AI. Integration with InDesign and Lightroom automates collaboration and brand consistency at scale.
Purpose-Built AI Agents: Adobe has released 10 business purpose-built AI agents for content creation, workflow efficiency, and now launched the Brand Concierge to provide personalized, conversational journeys to customers.
India's Creative Revolution: Balakrishnan showcases India as an important growth market, with Adobe Express reducing obstacles and powering a new era of creative output.