Image Source: thetimesofhindustan.com
Marvel King Ltd-owned brand KPG Spices has revealed its ambitious strategy of doubling its revenue to ₹100 crore in the FY 2025-26. The growth plan is fueled by expanding the network, product launches, and new-age marketing campaigns. Let's have a look at the detailed overview:
Revenue Milestone:
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KPG Spices clocked ₹50 crore in revenue in FY25 and is looking to double that in FY26.
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The company will seek to build on its increasing footprint in North India and enter new markets.
Product Expansion:
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There has been the introduction of a new line of whole spices that augments its current range of ground spices.
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These offerings are designed to address the varied cooking requirements of Indian homes.
Network Growth:
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The firm is also striving to grow its retail footprint to 1 lakh stores in states such as Uttar Pradesh, Rajasthan, and the Northeast.
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E-commerce and fast-commerce platforms are being investigated to increase reach.
Brand Endorsement:
Bollywood actress Kareena Kapoor Khan has been named brand ambassador, lending star power to its marketing efforts.
Regional Presence:
Presently based in six states—Punjab, Haryana, Himachal Pradesh, Jammu & Kashmir, Madhya Pradesh, and Bihar—KPG Spices will expand its presence.
Strategic Vision:
Marvel King Ltd's management focuses on innovation and customer-centric strategies to meet its revenue targets.
The aggressive plan points to KPG Spices' determination to be a household name in India's spice industry.
Sources: Business Standard, Economic Times, Rediff Money
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