IPL 2025 Advertisements Engage Viewers: Sponsorship and Fantasy Sports Drive Brand Recall!

With IPL 2025 underway, sponsors are investing ₹3,000–4,000 crore in the event, but only a few brands leave a lasting mark. The latest brand recall survey indicates that fantasy sports brands take center stage, while fitness and sports brands are unable to cut through the noise.

 

Top Findings:

 

✅ Fantasy Sports Lead Recall: Two in three IPL viewers remember a fantasy sports brand, the highest recall category.

✅ Tyre Brands Endure: One in three viewers remember a tyre brand, displaying clear sponsorship-backed visibility.

✅ Sport & Fitness Brands Trail: While spending hugely, just 1% of viewers remember sport and fitness brands, indicating a call for smarter marketing approaches.

✅ Non-Traditional Ads Pay Off: Sponsorships by teams, stadium branding, and in-game advertising are yielding better results than traditional ad placements.

✅ Ad Clutter Conundrum: With 31% more advertisers than IPL 2024, brands need to look beyond ad-dense strategies to engagement-led strategies.

 

The research highlights that big ad spends don't necessarily lead to recall, compelling brands to concentrate on strategic integration over volume.

 

Source: MSN, Social Samosa, Brand Equity