India’s Soft Power: Harsh Goenka Advocates Subtle Influence for Global Prestige

Harsh Goenka, Chairman of RPG Enterprises, has emphasized the importance of maximizing India’s soft power through the subtle art of influence. In his recent column, Goenka highlighted how cultural diplomacy, storytelling, and shared values can strengthen India’s global standing and foster international relations.  

 

Soft power, as Goenka explains, is the ability to shape preferences and build relationships through attraction rather than coercion. India’s rich cultural heritage, including its art, music, cuisine, and philosophy, provides a unique opportunity to connect with the world on a deeper level. By leveraging these strengths, India can establish itself as a nurturing and influential global leader.  

 

Goenka pointed to examples like Switzerland’s cultural diplomacy and the United States’ entertainment industry as models for effective soft power. He argued that India’s steady rise in the global order, coupled with its demographic dividend and entrepreneurial spirit, positions the country to lead in areas like sustainability, innovation, and cultural exchange.  

 

The column also calls for strategic investments in education, infrastructure, and technology to support India’s soft power initiatives. By sharing its stories and values confidently, India can redefine its role on the world stage and inspire collaboration across borders.  

 

Source: Business Today, Bhaskar English